OUR INSIGHTS

ARTICLES

Why its critical for companies to shift to digital platforms

That old saying of “adapt or die” has never been more true or relevant, particularly when referring to today’s business and the corporate world. COVID-19 has shifted the goalposts and forced all of us to rethink the business strategies and best practice we employ…

#SaveMyLivelihood Campaign

As a result of this disastrous pandemic, a set of entirely new solutions is needed to save lives while also making sure people’s livelihoods are protected. Aprio suggested the creation of a virtual coalition platform…

Aprio Update August 2020

That old saying of “adapt or die” has never been more true or relevant, particularly when referring to today’s business and the corporate world.

OUR DIGITAL COMMUNICATION OFFERING

Aprio Digital’s social media service offering is an essential part of any company’s content marketing and communication strategy. However, to be successful, it must serve as a nucleus for quality content.

What is content marketing?

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing…

PODCAST

Alan Arguile speaks to four Aprio colleagues – Nikki Catrakilis-Wagner, Phillemon Mosala, Rio Mathlaku and Esme Arendse – about the way Aprio’s clients’ expectations have changed, and the way Aprio’s communications services have evolved in response, since the start of lock-down in March 2020.

Welcome to Aprio Voice, a podcast in which the Aprio team explore topics in corporate communications and investor relations. In this episode one of our writers, Dan Maré, speaks to Alan Arguile about what it takes to be an effective communicator in today’s media landscape, and lessons learnt from the more than 900 media training sessions Alan’s conducted in his career.

In this episode of Aprio Voice, Aprio’s Alan Arguile speaks to Chris Botha from online reputation management consultants Getclosure. In a wide-ranging and buoyant discussion, they touch on the democratisation of communication, how best to deploy online resources, ideal response times, cybersquatting, and much more.

In this episode Alan Arguile speaks to Mark Leighton, Aprio’s content-marketing specialist. Mark has decades of experience in publishing and using high-quality content to build brands and deliver effective campaigns. Here he speaks to Alan about the history and function of content marketing, and about a recent addition to the stable of communications platforms: the digital magazine.

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